WEB VIDEOS
Web Videos - An Essential Marketing Tool
Online video is becoming a necessary part of every company's marketing plans
Online video is one of the hottest marketing tools available. Video is so prevalent on the internet it has come to the point that visitors to websites are now looking for video content first. Online prospects are now expecting an introduction to your business via video. Search engines, especially Google, is including videos in determining higher rankings. By placing your video on YouTube, it increases exposure and raises search engine ranking.
Video is more effective than simply text & pictures
You need to cut through the online informational clutter and present a clear, concise and personal message to your customers. Information becomes more believable when delivered by a person clients can see. Video is more compelling than text, people would rather watch than read.
Online video motivates purchasing decisions
Video creates emotional triggers that motivates people to buy because it involves more of the senses, selling your product or service using sight, sound, and emotion. Educating through video helps people make decisions quickly and can guide them in their decision. Even if they decide not to buy, it saves you valuable selling time and effort.
Online video is one of the most cost-effective methods of marketing available
In order to stay competitive in this economy, there is a need to stay one step ahead of your competition and be able to do it at an affordable cost. Technological advances make video production even more affordable than ever before.
Increases credibility and trust by giving your company a more established presence
Having a web video makes your company more believable and credible hearing it from someone they see.
Your video can be viewed anytime, 24/7
Web videos can be played on-demand 24/7, so it is constantly giving its presentation. Broadcast your message with a television-like experience without the high cost of television.
